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Television Coverage Increased For 2007 Great & British Festivals |
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Thursday, 01 March 2007 |
Dunlop Tyres has announced a new television package for the upcoming 2007 Dunlop Great & British Festivals. The new deal will bring more Dunlop Great & British race action to wider audiences and greater coverage on Sky Sports and Motors TV.
At least six of the eight Dunlop Great & British Motorsport Festivals will be shown on Sky Sports reaching over 8 million homes in the UK and Ireland. Sky Sports will feature 90-minute highlights from each racing event and all the best action from some of the UK’s biggest championships, the Mini Challenge, the Radical Biduro Championships, the Radical Enduro Championships and the Playstation2 Ginetta Junior Championships, plus the new for 2007 BARC/Dunlop Sport Maxx Cup.
Motors TV is to dedicate a half-hour show at each championship round
and will broadcast to over 15 million homes across Europe. In
addition, coverage from the Dunlop Great & British Festivals will
be shown on networks worldwide.
Confirmation that Dunlop has increased TV coverage for the 2007 Dunlop
Great & British Festivals is an important asset in bringing new
competitors to the sport.
“The Dunlop Great and British Festival is a unique concept of offering
Sky TV and Motors TV coverage, Saturday morning testing and track time
giving sponsors and passenger rides in cars. British racing drivers and
teams are part of a race program guaranteeing spectators non-stop race
action at each Dunlop Great and British weekend,” stated Lisa Davison
of Dunlop.
“Every one of our championships has increased its grid numbers compared
to 2006, which emphasises the attraction of the Great & British
package,” Lisa added. The Dunlop Great & British Festival
organisers have been inundated with new drivers eager to compete in
this year’s championships guaranteeing packed grids following the
success of the 2006 inaugural program.
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