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ZIC signs Audi as Official Car Supplier for FIA GT China Round |
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Tuesday, 13 March 2007 |
Zhuhai International Circuit (ZIC) is pleased to announce that FAW-VW Audi Division has signed up to become the Official Car supplier for the FIA GT Championship China round presented by Frestech, which will be held at Zhuhai International circuit on 24th and 25th March 2007. This sponsorship program is a multi-faceted marketing and business partnership that includes rights to Official Car naming rights, brand presence at the circuit as well as integration into print, outdoor and other media campaigns. The financial structure of this deal is not disclosed but estimated at around 2 million RMB.
As Official Car on-track and off-track, Audi cars will be featured from
the A6L for VIP transport all the way to S8 for Lead Car and the new TT
for track experiences. The Audi Q7 will be used as rescue and medical
car. By providing the above mentioned cars in a pure racing atmosphere,
Audi will be able to display its image of dynamic, active and elegant
brand as well as showcase the technology, sportiness, safety &
reliability of its cars. Audi will also participate in the promotion of
the FIA GT using its existing dealership network in South China, making
it a real win-win situation.
FAW-VW Audi Division South China Regional Director, Mr. Laurent Rung
said: “We believe this is a great opportunity for us to showcase our
products in front of hundreds of VIPs and thousands of car fans. Audi
is recognized as a prestigious brand and this is one more chance for
Audi to show its leadership in the Chinese market.”
ZIC’s Sales & Marketing Director Mr. Benjamin Grenon said: “This is
very good news for ZIC. Offering our guests and our audience an
opportunity to see, feel and test some of these cars during an
international event is a real privilege. We look forward to more events
in 2007 and beyond with FAW-VW Audi Division.”
The FIA GT Championship China round presented by Frestech will be held
on 24th and 25th March 2007. Tickets are available from Hong Kong
Ticketing (www.hkticketing.com; 31 288 288). A VIP pass is only priced
at HK$1,230 and a 2 day Grandstand pass only priced at HK$82.
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