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Superleague Formula Scores Huge Global Interest |
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Friday, 20 April 2007 |
The recent media launch of Superleague Formula has kicked off a whirlwind period for series organisers with the championship's Barcelona head office flooded with calls from football clubs, race teams, drivers and suppliers.
Merging the passion of international football with the excitement of world-class motorsport, Superleague Formula will feature the colours of major international football clubs aboard 750 horsepower V12-powered single seater race cars.
Set to debut in August 2008, the championship was unveiled to the international media at the San Siro stadium in Milan on April 3. Major international clubs AC Milan, PSV Eindhoven, Olympiacos and FC Porto are already confirmed as series entrants.
Since the April 3 launch, the reaction to the new championship has been
extremely positive - judging by the initial response from prospective
clubs, race teams, drivers, circuits, suppliers, entertainment vendors
plus football and race fans.
"The media response to the launch of the championship was outstanding.
The fact that we have already commissioned a purpose built chassis and
engine package for the championship and secured the support of some of
Europe's top football clubs obviously has vindicated the fact that this
championship is a serious entity," Superleague Formula CEO, Alex Andreu
said.
"Operations Director Robin Webb and myself have been frantically busy
in meetings not only throughout Europe but across the globe since the
launch.
"People now realise the championship is real - not just a concept.
Three years of behind-the-scenes work went into creating this
championship and ensuring it had the solid financial and marketing
foundations unpinning our plan."
Along with multi-language major media exposure in print, radio, and
television - Superleague Formula clocked up nearly a 1⁄4 million Google
search results within the first two weeks.
The championship's website blog at http://www.superleagueformula.com has already had 50,000 unique visitors in only two weeks.
"Our staff certainly have an extremely busy few months ahead. We are
finalising contracts with several major football clubs, holding
discussions with race teams throughout Europe, visiting race tracks,
and investing a lot of time and resources into creating our complete
race weekend entertainment package," Andreu said.
"Our focus remains very clearly on providing the fans with more than
just on-track action - that will just be a part of the entire
entertainment experience."
The Superleague Formula championship is expecting to announce
additional clubs in the near future. AC Milan stars including Paulo
Maldini, Gennaro Gattuso, Clarence Seedorf, Kaka and Ronaldo recently
unveiled the Italian club's red and black liveried Panoz chassis in
Milan and more club unveilings will follow shortly.
"We had held discussions with many football clubs and race teams prior
to the launch, but since the unveiling those discussions have certainly
moved into high gear," Superleague Formula Operations Director, Robin
Webb said.
"The race teams we have spoken to are extremely excited about the
Panoz/MCT chassis/engine package. The cars will be very fast and the
financial commitment required by the individual teams makes our
championship very attractive."
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