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Better Channel 4 Times Ahead for British F3 and British GT |
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Monday, 30 April 2007 |
The 2007 television schedule for the Lloyds TSB Insurance British F3 International Series and the Avon Tyres British GT Championship has been unveiled, with improved weekend time slots and a repeat mid week show on leading British terrestrial television broadcaster Channel 4.
From Round 5 of the Championships onwards the weekend show on Sunday morning moves to 8am from the more traditional 7:30am time slot for the majority of the programmes. Channel 4 has also scheduled a mid week slot which will repeat the Sunday morning show.
“This is excellent news for both Championships” said Mike Grime,
Partnership Manager for championship promoters SRO. “Just moving the
weekend show from 7:30 to 8am increases the audience by over 100,000,
and along with the mid week repeat programme both British F3
International and British GT will more that double their overall
Channel 4 viewing figures this season.”
“Both Championships have a fantastic TV show produced by our partner
Hayfisher, and it’s testament to that quality, along with the increased
professionalism and spectacular racing from our competitors, that we
have this positive news.” Mike Grime continued, “The new 2007 shows
have already drawn praise from Channel 4, and at a time when British
motorsport is finding it increasingly difficult to keep a terrestrial
billing, we’re delighted both Championships are actually improving on
existing terrestrial inclusion. We’re intent on improving the marketing
and promotional value to our teams, drivers and sponsor partners, and
this news does just that.”
The next race meeting is on May 19th / 20th when the Lloyds TSB
Insurance British F3 International Series travels to Eastern Europe
where they will race on the streets on the Romanian Capital Bucharest.
Channel 4 is due to broadcast these two races on Sunday 27th May at
8am, with a mid week repeat on Tuesday 29th May at 1am
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News