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Wales Rally GB hospitality attracts Welsh business |
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Monday, 15 October 2007 |
Wales Rally GB will host part of TRICO's 90th Anniversary celebrations
this year, as the Pontypool-based company is the first major Welsh
business to sign up to the event's new bespoke hospitality package.
Founded in 1917, TRICO is the industry leader and global innovator of
wiper products. It is bringing its European clients to the final round
of this year's FIA World Rally Championship not just to celebrate nine
decades of productivity, but to strengthen business relationships and
make new ones - as Wales Rally GB offers solid business-to-business
opportunities within the Welsh automotive sector.
TRICO, a global leader in the design, manufacture and distribution of
integrated wiper systems with design centres and factories in the U.S.,
Mexico, Europe, Latin America and Asia, will take guests to the Rally
Experience at Walters Arena. On Saturday 1st December, they will go to
the spectacular Halfway Stage and then into the Millennium Stadium for
the Cardiff Stage - where they will enjoy private dining, premier Gold
seating and the best views of the all-action entertainment, which will
feature a mouth-watering display of bravery and skill on four wheels, a
parade of iconic drivers and cars from the past 75 years and the
world's best rally drivers competing on the only indoor special stage
in the FIA World Rally Championship.
Since Cardiff first hosted Wales Rally GB in 2000, the event has
developed into a major business arena for the Welsh automotive
industry. The Welsh Assembly Government has been the title sponsor of
Wales Rally GB since 2003, bring with it government backing and
world-wide business opportunities.
Ieuan Wyn Jones, Deputy First Minister of the Assembly and the Welsh
Assembly Government minister for Economic Development and Transport,
said: "Wales Rally GB annually brings in £3.3M to the Welsh economy and
the global business opportunities that such a world class event coming
to Wales offers should not be underestimated. I am delighted that TRICO
is using this year's rally for solid business reasons and I believe
that other Welsh businesses would gain a lot from being involved with
Wales Rally GB."
Lisa Nichols, marketing manager for TRICO Products Europe, said:
"Celebrating TRICO's 90th anniversary with our customers has been a key
objective for this year, enabling us to thank customers for their
continuing support whilst strengthening relationships and building
business. To be able to do this within the South Wales area and with a
prestigious automotive event such as Wales Rally GB is very exciting
for us and our clients and we look forward to continuing our
partnership with the event in years to come."
Andrew Coe, Chief Executive of International Motor Sports (IMS),
organisers of Wales Rally GB, said: "In addition to putting on a world
class sporting event, one of our key objectives in the last five years
has been to develop Wales Rally GB as an opportunity for Welsh
automotive businesses to see a world class event in Wales and for them
to benefit from the networking opportunities the rally creates. The
rally brings global automotive companies and business people to Wales
and Welsh business need to make the best use of this opportunity. It's
an ever growing network and we are delighted TRICO is using this year's
Wales Rally GB to entertain their European clients."
Further details on bespoke corporate hospitality packages and Rally
Club hospitality packages can be obtained from Alyson Beach at Viking
Hospitality,
tel: 029 20 76 66 61 / e-mail:
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