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Ford Performance Vehicles (FPV) has
renewed its foundation sponsorship of the Ford Performance Racing (FPR) V8
Supercar team through to the end of the 2009 racing season.
This agreement ensures that FPR remains an integral marketing
platform for FPV, a Ford Australia and Prodrive owned joint venture company that
designs, manufactures and markets Ford’s premium range of total performance road
vehicles.
Over the past five years, FPV has enjoyed continuous sales
success, supported by the company’s highly effective leveraging of its front
line motor racing involvement. FPV has become synonymous with FPR over this
time, during which FPR has evolved into one of the most consistently competitive
teams in the series and FPV has made a major impact in the high performance
automotive sector.
FPR’s competitive performances on the track relate directly to
the competitive positioning of FPV, the V8 Supercar team providing a highly
effective promotional tool for this aspirational automotive brand direct to its
core marketplace.
According to FPV General Manager, Rod Barrett, “We are delighted
to extend our long term marketing partnership with FPR. Both FPV and FPR have
achieved a great deal over the past five years and both of our brands have grown
considerably due to our high profile V8 Supercar racing alliance. There are many
synergies that exist between us along with several of the team’s suppliers and
sponsors who are also involved in the FPV business of designing and
manufacturing Australia’s most desired high performance Ford
vehicles.”
FPR General Manager, Commercial & Marketing, Simon Derrick
stated, “The intrinsic alliance between FPV and FPR is much more than a
sponsorship agreement. It is the basis from which FPR was established and from
which both the team and FPV continues to enjoy success. We look forward to the
exciting future ahead for FPV and FPR in our highly competitive
marketplaces."
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