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Motors TV extends LIVE V8 Supercar coverage until 2010 |
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Friday, 16 November 2007 |
Motors
TV is delighted to announce an extension to its partnership with the V8
Supercars championship. The ‘High Speed Television’ channel has secured
a new three-year rights agreement until 2010, a deal which will enable
European fans enjoy Live coverage of Australia’s most popular
motorsport category for a tenth consecutive season.
Motors TV Head of Programming and Acquisitions Frederic Viger
admitted his delight at the new agreement which makes V8 Supercars the
channel’s longest serving featured championship. “We’ve provided
coverage of V8 Supercars for longer than any of other categories and
it’s a championship which we are very proud of.
“There is a lot
to love about V8 Supercars. The cars are very exotic and extremely high
profile with a mix of high technology and raw energy.
“Most
importantly though is that the racing is really, really good – the best
we have seen on Motors TV. The races are very exciting and always have
close finishes, while the championship almost always comes down to the
final round.”
The three-year extension will see Motors TV
broadcast events in 36 countries including France, the United Kingdom,
Germany and Holland. The broadcast takes in 15 million homes and is
translated in five different languages.
From next year the
channel will expand their coverage to include more coverage of
qualifying at selected rounds and more live feeds. This year, the
Bathurst 1000 was featured, in full, on a delayed-as-live basis, while
the Desert 400 in Bahraïn and the upcoming Dunlop Grand Final at
Phillip Island will be broadcast live throughout Europe.
V8 Supercars Australia Chairman Tony Cochrane was ecstatic with the deal which continues the strong association with Motors TV.
“We
are very proud of our international television audience and Motors TV
is an integral part of it within the European market,” Cochrane said.
“This
helps maintain our international television footprint of some 850
million homes around the world that broadcast our sport live, as live
or on close delay depending on the country concerned.”
For more
details on Motors TV and to find listing details of the final round of
the V8 Supercars championship finale at Phillip Island visit www.motorstv.com or check out Sky Channel 413 or Virgin Media 545
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