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Samsonite Black Label becomes sponsor of GP2 Asia Series |
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Thursday, 24 January 2008 |
GP2 Asia Series is very pleased to welcome Samsonite Black Label as the sponsor of the 2008 Championship.
GP2 Asia Series is pleased to announce that Samsonite Black Label has joined the Championship as sponsor starting from the first round that will take place this weekend in Dubai. As such, the Samsonite logos will appear on every twenty-six GP2 cars for the entire duration of the Championship, which will end mid-April also in Dubai.
GP2 Organiser Bruno Michel commented: “The signing of this new sponsor is proof that the GP2 Asia Series has gained immediate credibility and interest from people around the world. For the first edition of our championship, we have 26 talented international drivers and 13 very professional teams: the high quality of our grid proves that GP2 Asia Series is already a serious and established Championship that attracts the attention of prestigious sponsors.”
Marcello Botolli, President and CEO of Samsonite Group, said: “We are very please to partner the GP2 Asia Series from its inception, as it builds on the great success of the GP2 Series in Europe. This is an exciting time for Samsonite Black Label, with new and innovative collections being launched and we have selected GP2 as a means to showcase our brand through out key markets in Asia.”
About Samsonite
Samsonite is the worldwide leader in superior travel bags, luggage and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. Utilising top designer expertise from around the globe, Samsonite creates unparalleled products that fulfil the travel and lifestyle needs of the sophisticated traveller. For 98 years, Samsonite has continued to build upon its rich design heritage. Samsonite markets products under the Samsonite, Samsonite Black Label, Samsonite OutLab, Lambertson Truex, American Tourister, Lacoste and Timberland brands. Samsonite. Life is a journey.
Samsonite Black Label
Samsonite Black Label is the premium collections for the travel connoisseur. This exclusive Samsonite brand typifies affluence, with refined style and craftsmanship that defines individuality. Samsonite Black Label has stores in top fashion locations including London (Sloane Street, Regent Street), Berlin (Friedrichstrasse), Brussels (Boulevard de Waterloo), Moscow (GUM), Madrid (c/ José Ortega y Gasset), Seoul (Cheong Dam-Dong), Singapore (Raffles Hotel) Kuwait City (Marina Mall), Mumbai (Grand Hyatt), New York (Madison Avenue), San Francisco (Union Square), Boston (Copley Place) ,Tokyo (Ginza), Hong Kong (IFC Mall) and Dubai (Festival City Mall).
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