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Air Asia Launch AT&T Williams Liveried Jet |
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Thursday, 20 March 2008 |
Sepang, Malaysia, 20th March 2008: AirAsia, the leading and largest low
cost carrier in Asia, today unveiled the world's first commercial A320
aircraft with a Formula One team livery. The aircraft, whose livery is
an exact look-alike of the AT&T Williams racing car, was held to
coincide with the Malaysian Grand Prix which starts on 21 March 2008
and to mark AirAsia's extended three year partnership with the AT&T
Williams Formula One team.
AirAsia's AT&T Williams aircraft is a fitting tribute to Williams'
traditional racing colours of blue and white, whilst the ‘nose' of the
aircraft is designed to look like Nico Rosberg's racing helmet. The
aircraft AFW30 was named ‘Sir Frank Williams' in tribute to Sir Frank
Williams, Team Principal of AT&T Williams. Fans of the famed
drivers came all the way around the region to seize the golden
opportunity from the greet and meet session with the drivers.
They
were joined by Dato' Tony Fernandes, Group CEO of AirAsia Berhad, Adam
Parr, Williams F1 Chief Executive Officer, AirAsia Board of Directors
and also the local and regional media.
The session also saw both
drivers touring the aircraft as well as setting the fastest lap time on
AirAsia's AT&T Williams Formula One simulator which was located at
the LCCT concourse area. Fans also had the privilege of getting close
to a Formula One car by taking part in a virtual race on AirAsia's
AT&T Williams Formula One simulator. The experience and unique
chance to sit in the driving seat of a Formula One car provided them a
whole new dimension to the game and it was almost good as the real race
itself!
Prior to LCCT, the AirAsia's AT&T Williams Formula
One simulator has been around town to build-up the hype prior to the F1
race. These places include One Utama Shopping Mall, Sunburst Festival,
Bangsar Village and subsequently at the Sepang Circuit from 23-24 March
2008. Plans are underway to embark on a regional road show to Jakarta,
Thailand as well as other destinations serviced by AirAsia.
Dato'
Tony Fernandes, Group Chief Executive Officer, AirAsia Berhad said "As
a true 5-star low fare airline, we are proud to be associated with
AT&T Williams team. We have always believed in investing in great
talents and embrace innovation that sets us apart from the other
airlines. We are glad that our vision in this investment is reaping
rewards as AT&T Williams team is such an incredible success story.
Their performance-driven spirit, independently owned, distinctiveness
and passion are the same qualities that we strive for. AirAsia echoes
these qualities as we are a reflection of a true Malaysian company that
has high hopes to become a truly global player, building a company from
scratch to become the leading and largest low cost carrier in Asia,""We
are extremely pleased to have Nico Rosberg and Kazuki Nakajima here
with us today. This tie-up is not only a good learning avenue for us
but is also a platform to achieve the highest quality and safety
standards by sharing experience, embracing the values of teamwork in
the pursuit of our goals. This is yet another exciting development for
AirAsia as one of our key strategies is to extend our brand globally
and communicate with people via sports marketing. The unveiling of
AT&T Williams livery sees us moving closer to achieving this goal
through our partnership with such an impressive and inspiring team."
concluded Dato' Tony Fernandes.
Nico Rosberg, AT&T Williams
Formula One driver said "It has been incredible to see the AT&T
Williams livery on AirAsia's plane. I'm delighted that the design of my
helmet, which I have been racing with all my life, has been used to
create a lasting tribute to the team's partnership with Air Asia."
"I
am very impressed at how well the Williams Toyota FW30's design has
translated to the SFW30 Airbus. I think we would all like to thank
AirAsia for this great venture and we are proud to be associated with
the Airline of the Year 2007. This is indeed a source of inspiration to
both of us going into the Malaysian Grand Prix this weekend." added
Kazuki Nakajima, AT&T Williams Formula One driver.
AT&T
Williams is one of the world's leading Formula One teams with 16
Formula One World Champions titles to date. The partnership with
AirAsia, announced in April 2007, forms part of the airline's long term
branding strategy to build a global brand.
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