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Wrigley
has today (Tuesday 1 April) announced that it has signed as an Official Partner
of the Bennetts British Superbike Championship, which will see them launch the
‘Airwaves®
Kick Up A Gear™ Award’ for the 2008 season.
The
sponsorship sees Wrigley reinforce their commitment to motorcycling in the UK,
as they are already the title sponsor of the Airwaves® Ducati team who compete
in the championship.
The
‘Airwaves® Kick Up A Gear™ Award’ will be presented to the rider who has gained
the most places from their qualifying position at each race over the course of
the Bennetts British Superbike Championship season.
Throughout
the season each rider will receive points equal to the number of places gained
at the end of each race.
The
most points accumulated throughout the season, over 12 rounds, determines the
overall ‘Airwaves® Kick Up A Gear™ Award’ winner who will receive a cheque for
£4,000 from Wrigley’s Airwaves®.
Toby
Baker, Wrigley Marketing Director, said: “Wrigley is delighted to announce our
continued support to the Bennetts British Superbike Championship and develop the
‘Airwaves® Kick Up A Gear™ Award’. Fans love watching exciting racing which is
epitomized by the twists and turns of the track and overtaking of the riders. We
want to be at the heart of competitive racing and provide something for all
riders in the championship to aim for.
“The
sponsorship also clearly supports our Airwaves® ‘Kick Up A Gear™’ brand vision
which we feel is perfectly suited to the high octane and adrenaline fueled sport
of motorcycling.”
Stuart
Higgs, Championship Race Director, added: “It’s superb news for the championship
to secure such a high profile partner as Wrigley. They’re clearly established in
the BSB paddock and the launch of the ‘Airwaves® ‘Kick Up A Gear™ Award’
illustrates the extra value that they provide to everyone associated with the
sport.”
The
Bennetts British Superbike Championship begins with the first round at Brands
Hatch on 4-6 April 2008.
About Wrigley
Airwaves®:
·
Airwaves® is the UK’s
second best selling gum brand.
About Airwaves® &
Wrigley sponsorship:
·
Airwaves® has been
the title sponsor of the GSE Racing Ducati British Superbikes Team since
2005.
·
Wrigley’s Extra®
announced it is the official chewing gum sponsor of the FA premier league in
February 2007.
·
Wrigley’s Extra®
sponsors Channel 4’s Hollyoaks programme.
About the Wrigley
Company:
The Wrigley Company
is the world's leading manufacturer of chewing and bubblegum and a major player
in the confectionery industry worldwide. The Wrigley Company Limited in the
U.K. is a wholly-owned associated company of the Wm Wrigley Jr. Company. The
Wrigley Company Limited employs over 700 people in the U.K. with a manufacturing
base in Plymouth, Devon. Wrigley brands sold in the U.K. include Wrigley's
Spearmintâ, Juicy
Fruitâ,
Doublemintâ, Extraâ (chewing gum and
mints) Hubba Bubbaâ, Orbit
Completeâ, and
Airwavesâ. Wrigley’s Extra®
is the second strongest confectionery brand in the UK at present.
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