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A1 Team
Malaysia has announced today
a partnership with JobStreet.com, Malaysia’s most visited job search
website. The brand will be featured on the rear wing of the team’s A1GP car at
the final two events of this season and the racing team will have a banner
advertisement on the recruitment company’s web portal.
The relationship offers
both companies substantial benefits. The JobStreet logo on the rear of the
Malaysian car will feature prominently on global television coverage of the A1GP
World Cup of Motorsport events in Shanghai, China and Brands Hatch, in the UK
which attracts around 7 millions viewers each race as well as being seen by
thousands trackside. In Malaysia the race is shown live on
ESPN and the highlights are shown on RTM. The team gains widespread pictorial
media coverage across the country for its participation at each event.
The A1 Team Malaysia banner advertisement at
www.jobstreet.com
will link through to the team’s own website, a regularly updated ‘virtual home’
for the Malaysian entry in the A1GP Series. Visitors linking to the site from
JobStreet who sign up to be a member of the team’s fan club, Fanzone, will
receive a specially designed A1 Team Malaysia cap and once a member of the
Fanzone will be able to take advantage of the regular offers and competitions
featured there.
Jack Cunningham, Chief
Executive, A1 Team Malaysia says of the tie-up, “We are
delighted to be partnering with JobStreet.com in this initiative. The programme
which we have developed offers both companies exclusive benefits and access to
relevant target markets. It demonstrates the opportunities that the team
presents to Malaysian companies and how their unique properties can be exploited
within different market sectors. We look forward to building on the relationship
we have established with JobStreet as we plan for the next A1GP
season.”
Datuk Ali Kadir,
Chairman of JobStreet.com says,” We are pleased to tie-up with A1 Team
Malaysia where we showcase the
JobStreet.com brand with this popular motorsport series in the global arena. As
the business of JobStreet.com is about speed to recruit and hire we feel that
the association with A1 Team Malaysia mirrors well the proposition
of the JobStreet.com brand.”
The A1GP World Cup of
Motorsport races in Shanghai, China this weekend with the Series concluding in
Brands Hatch in the UK from 2 - 4 May. Further details on
the team are at www.a1teammalaysia.com.my and about
JobStreet.com at www.jobstreet.com
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