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Precision is a key word in both motorsport and the watch industry, so the
announcement of TW Steel as the new Official Timing and Watch Partner for A1GP
World Cup of Motorsport is an ideal match. Both the series and the watch company
are young and growing rapidly, so the three year deal, starting for the 2008/09
season, will see them continue to do this together on a world stage.
'This is a very exciting period for A1GP and TW Steel,' said A1GP Chairman,
Tony Teixeira, 'We are both expanding at a vast rate of knots and have the same
aspirations to be recognised in the four corners of the world for excellence in
our own fields - A1GP for providing the most exciting racing and TW Steel the
most innovative and desirable time pieces. Timing is an essential element in
motorsport, so to have such a young, vibrant company partnering us in this is
exciting.'
This new partnership is also viewed by TW Steel as a major development which
will aid the growth of what is a relatively new company and its Managing
Director Jordy Cobelens said: 'The partnership with A1GP is a very big and
important step for TW Steel, and it will help achieve the goal of becoming the
biggest brand in oversized watches.'
The company's logo, which includes two solid dots that are on the face and
strap of every watch, will appear on all the series' official timing screens and
on trackside signage, while fans will be able to buy a special A1GP edition
watch, all accurate to one twentieth of a second, as part of a retail and
merchandise partnership.
TW Steel is a Dutch company with its name meaning 'The Watch in Steel' and
its tag line being 'big in oversized watches'. These highly individual watches
have proved so successful since they were first introduced three years ago that
in 2007 alone the company's turnover rose by 300 percent, and its worldwide
representatives doubled in numbers to nearly 50. Size is very much part of these
watches identity with their faces being between 37 and 50milimetres and the
company claiming 'large sizes are also in chime with the current fashion
trends'.
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