|
[Pan Delta Racing] Zhuhai Circuit Announces Partnership With Henan Xinfei Electrical |
|
|
|
|
Thursday, 22 June 2006 |
ZHUHAI INTERNATIONAL CIRCUIT ANNOUNCES PARTNERSHIP WITH HENAN XINFEI ELECTRICAL CO. LTD TO BECOME SERIES TITLE SPONSOR FOR THE 2006 PAN DELTA SUPER RACING FESTIVAL
From June onwards, China's leading electrical appliances producer Henan Xinfei Electrical Co. Ltd will officially become the 2006 title sponsor of the Pan Delta Super Racing Festival. The partnership between Xinfei and ZIC (Zhuhai International Circuit) will also extend to the Asian Festival of Speed in October and next year’s FIA GT China Round.
Probably the most successful and influential motorsport event in South China in 2005, the Pan Delta Super Racing Festival combines motorsport talents from Hong Kong, Macau, South East Asia and China in a friendly, interactive and entertaining environment to broaden its influence and enhance its attractiveness. In April, the event attracted well over 20,000 fans over the race weekend and was televised by 10 TV stations. The racing festival’s mass appeal and broad coverage plus motorsport’s high-tech and fashionable image are precisely the reasons why Xinfei has decided to use it as a platform for building its own brand image.
ZIC Executive Vice President Ms. Cynthia Lim commented on the partnership: "We are delighted to have Xinfei as the title sponsor of the Pan Delta Super Racing Festival. Motorsport in Zhuhai International Circuit has all the ingredients to attract an audience that many companies identify as their prime target market. I am confident that we are well positioned to help Xinfei achieve its branding objectives. Xinfei Senior Management’s commitment to quality and international management outlook will further ensure its success. I look forward to a fruitful long term partnership that will bring mutual benefits to both companies."
Henan Xinfei President Mr. Teo Tong Kooi remarked: "The strategic alliance with Zhuhai International Circuit is a new beginning for Xinfei's further penetration of the South China market. Xinfei has a strong tradition of producing high quality white good products. Sponsoring the Pan Delta Racing Festival is a step in the right direction to help position and build the Frestech Brand at the mid to high end market. In addition, Motorsport’s image of speed, passion and leading-edge technology are qualities that are highly compatible with our corporate philosophy. The event’s reach to a younger and more sophisticated audience fit in well with our overall marketing strategy.
|
News